Dale West


West, Dale 485145

True Essence Aura & Chakra Photography, LLC
Green Bay, WI, USA
Industry: Holistic Health Care
Field: Aura and Chakra Interpretation

There are several chakra spots in the body, but as the owner of True Essence Aura & Chakra Photography, LLC, Dale West focuses on the main seven that run from the head to the hip. Opening its doors in 2004, this therapy center provides several forms of alternative medicine, including preprogrammed sessions to balance the body, mind and spirit, such as dry thermal heat, vibratory and oxygenation massage, and aroma, sound and LED light therapy. Those interested in balancing the body, mind and spirit are very much intrigued by what the chakras of the body are doing. “We are able to show them their full body aura, interpret the colors of their aura and determine whether or not the chakras are balanced and in harmony with each other,” says Mr. West.

Mr. West and his wife, Margaret, have been believers in chakra interpretation for quite some time, and are frequent customers of “aura photography.” They have had their photos taken at fairs and other venues, and realized that the description of the colors in their auras was amazingly accurate. After a friend showed them a brochure introducing a new way of doing aura and chakra photography, they decided to venture out on their own, forming True Essence Aura & Chakra Photography. For the past eight years, Mr. and Mrs. West have been assisting clients improve their lives and states of mind by reading auras and providing healing through chakra spots on the body. They constantly attend wellness seminars and participate in shows to keep their own minds fresh.

Over the years, Mr. West has certainly discovered those who do not believe that this type of alternative medicine works or who even acknowledge its existence. However, his main piece of advice is to not shoot it down. “Being open and listening are the ways to find out about yourself,” he explains. As the years progress, he plans to expand his business.

Conversation with Dale West

Worldwide Publishing: On what topics do you consider yourself to be an expert?

Dale West: Working with energy and seeing people’s faces when something comes forward unexpectedly.

What characteristics help to separate you from your competitors?

I have positive energy and I believe that the Almighty will give me the energy that I need for healing. My hand temperature goes as high as 104 degrees for healing.

What motivates you?

Getting things done around the house.

What lessons have you learned as a professional in your field?

I have learned to be patient with people and listen to them. I love the stories that they tell when they come in and we might talk for an hour or two. I talk to them about what’s going on in their lives and how to improve it. I try to make them feel comfortable when talking to them about their needs and experiences.

What short-term and long-term career goals are you currently pursuing?

We have been trying for eight years to get the practice going, but since Green Bay is very conservative, it’s hard to get it going at this point. However, we are still surviving and are looking to move our business to where we are more accepted, up in Sturgeon Bay, Wis.

What is the most difficult obstacle or challenge you have faced in pursuit of your goals?

The attitudes of some; people belittle the idea. Metaphysical ideas can be ridiculed.

What is the most significant issue facing your profession today?


What are some questions that an individual interested in your services can ask to ensure a more productive relationship?

We try to see where the colors are in the aura of the person; the colors on the left are the ones that are coming into you, the ones on top of the head are what is going on, and the colors coming from the right side are what you are giving out to the people around you.

Did you ever consider pursuing a different career path or another profession? If yes, how did you end up working in your current field?

For 14 years I worked for a florist — delivering flowers and planting — the whole nine yards. I then got into this profession when a friend suggested it would be good for me. I started out in one room.

What do you find to be the most rewarding aspect of your profession?

Making people walk away believers when they come in a non-believer. Also, saying something that might surprise them.

What is your favorite or least favorite work-related task to do and why?

My favorite part is having people walk away feeling 99 percent better than they did when they came in. My least favorite aspect is working with people who are stubborn.

What advice can you offer fellow members or others aspiring to work in your industry?

Open your eyes, your mind and your heart to the Almighty and things will come to you. You need to be patient.

Who have been your mentors or people who have greatly influenced you?

Regina and Veronica, who have been with me since I first started, are my mentors.

What changes have you observed in your industry/field since you started?

There is a difference in the way people read the colors or auras — it is easier now.

Using a central computer and it can be printed out.


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