Hilda Lunderstedt has three years of experience as a director of Lunderstedt Group, an entrepreneurship that provides strategic management, branding and marketing. On a daily basis, she is responsible for setting and steering the vision and future of the group, reviewing business opportunities, networking and overseeing all operations of the company, including marketing, business strategy, branding and negotiation. In 2001, Ms Lunderstedt started NutriLida Healthcare, which was recognized as one of the most innovative and successful nutraceutical companies. She grew it into a nine-figure turnover business within a few years. NutriLida Healthcare was later sold to a major South African pharmaceutical company, which paved the way for Hilda’s expansion into the international arena as a serial entrepreneur.
Over the years, Ms. Lunderstedt has established herself as an expert in business strategy, innovation, marketing and branding of businesses, products and services. As shareholder in several entities, she plays a key role in guiding these companies with future planning and growth strategies, including marketing, business strategies, branding and negotiation.
Ms. Lunderstedt is also a children’s ambassador for Tekkie Tax Day, an annual fundraising campaign in South Africa, which raises millions in aid of welfare organizations across South Africa. Through her philanthropy, she hopes to bring positive change to the lives of the millions of underprivileged South African children. In years to come, Ms. Lunderstedt aims for continued growth in her career. She wants to make a positive impact on the world.