Lorraine Avery


Avery, LorraineStrategic Director of Bank Operations
Associated Banc-Corp
Stevens Point, WI, USA
Industry: Finance
Field: Customer Service

Having led such a notable career within the financial and customer service industries, it can be said that Lorraine Avery has done it all. Not only does she serve as the senior vice president and director of customer service contact center operations at Associated Bank, but she also serves on the board of numerous organizations, including the Portage County Business Council, Inc.; Humane Society of Portage County, WI; and SOCAP International. Truly active within her industry and her community, she also serves as a co-chair of the Customer Experience Council. Additionally, she serves on the boards of the Woodland Girl Scout Council and the International Society of Consumer Affairs Professionals. She is sincerely passionate about and drawn to the nonprofit sector, as she is currently a chairwoman of the United Way of Portage County’s Governance Committee and on the board of Junior Achievement. When Ms. Avery is not dynamically serving these organizations, she’s also consistently engaging at public speaking events. She has spoken many times on the effects that customer service has on each industry and how important those effects are.

With Associated Bank, Ms. Avery works across various business lines with key executives, as well as business leaders. She is also responsible for examining internal and external ways to improve customer service, as well as overseeing support in business banking, wealth and trust services, sales, mobile banking, and customer service delivery. Proficient in all facets of customer service management, Ms. Avery takes pride in remaining abreast of industry trends, as well as doing whatever is needed to provide the highest quality of service to every customer.

A renowned and highly-acclaimed professional within various industries, including customer service and not-for-profit, Ms. Avery has been consistently recognized for her hard work and dedication throughout the years. In 2013, she was named Woman of Courage, Confidence and Character by the Girl Scouts of the Northwestern Great Lakes. In recognition of her professional excellence, she was named Woman of the Year by both the National Association of Professional Women and the WLA. In 2000, she was the recipient of the Best and Brightest Award from the University of Wisconsin. She was appointed by Governor Tommy Thompson to the Governor’s Task Force on University of Wisconsin Accountability Measure, and was also named America’s Best and Brightest Businesswoman by Dollars & Sense in 1993. Having always attributed her success to her personal passion for helping others, Ms. Avery aspires to utilize her expertise to consult and mentor others with similar passions in the coming years. Continue reading